- Donna shows off her personally-signed Jollibee 35th anniversary placard, together with her kids Belle, Sean and Gio.[/caption]
In celebration of its 35th anniversary, Jollibee is sharing over three decades’ worth of family togetherness and milestone moments with “Buhay Pamilya,” a traveling exhibit. After visiting different malls in Metro Manila, Pampanga and Laguna, the country’s leading fast-food chain kicked off the fifth leg of the exhibit at Ayala Center Cebu last May 16.
“Buhay Pamilya” relives Jollibee’s success story – from its humble beginnings as an ice cream parlor in Cubao, to becoming what is now known as the family’s second home for memorable bonding moments. The exhibit, which is specially dedicated to Filipino families, has many interesting and exciting things in store for members of all ages.
Aside from depicting Jollibee’s inspiring story, it also features the many reasons why Jollibee continues to touch millions of lives, here and abroad, such as its famed products, milestone and international stores, and growing family of mascots and celebrity endorsers. Also included are stories of how Jollibee gives back through its advocacy programs.
Leading the ribbon cutting was Jollibee’s Vice President for Marketing Harvey Ong and Jollibee Regional Business Unit Head for Visayas Shing Llanos. Former Jollibee endorser Donna Cruz-Larrazabal also dropped by with her kids to take a tour of the exhibit during the launch.
“Now that I have kids, Jollibee has become an important part of our bonding times,” shared Donna. “Every week we have a Jollibee day and each of them has their own favorite langhap-sarap meal.”
“We are very excited to bring the exhibit to Cebu,” said Jollibee Regional Business Unit Head for Visayas Shing Llanos. “Jollibee has become a part of the lives of millions but there are many things about the company that not a lot of people know. Through ‘Buhay Pamilya’ they will get to know more about Jollibee and how much we value the relationship we have built with our customers.”
The “Buhay Pamilya” exhibit run will conclude with its final stop in Abreeza Mall in Davao from June 6-10.