Rico’s Lechon Cebu Open its Biggest Branch in Axis Vibo Place

Rico's Lechon Cebu

Left to Right: Chef Sandy Daza-Food Columinist, PDI; Enrico “Rico” Dionson-Founder and CEO, Rico’s Lechon; Allen Andre Suarez-Marketing Officer-Axis Uptown Clusters Corporation; Jonathan Lo-CEO, CM & Sons Food Products Incorporated

An early Christmas present awaits to all lechon lovers out there. Cebu’s best lechon place, Rico’s Lechon will conquer central Cebu as they open their newest restaurant on Thursday, December 8, in N. Escario St.

Enrico “Rico” Dionson founder of Rico’s lechon inspiring story where he started working as a “Kristo” (the one who communicates with the bets during cockfighting which is popular here in the Philippines), where after cockfighting is getting lesser , he needs to find a new way to make a living and that where he started in making Lechon. Using his wealthy contacts in his Kristo days he was able to find customers that like his Lechon and started making orders until he was recognized by then President Joseph “Erap” Estrada and that started the popularity of his Lechon.

“Ricos Lechon is the only Lechon maker in the Philippines that got invited personally by a President of the Philippines to make Lechon for him”

Rico's Lechon Cebu Vibo Place interior Design

Rico’s Lechon opens the door of its third and largest branch ahead of the holiday season. The newest home of the best lechon can now be accessible to Axis Entertainment Avenue, Vibo Place at N. Escario St. just a few minutes away from the Cebu Provincial Capitol.

Rico's Lechon Cebu Spicy

Rico’s Lechon Cebu Spicy

Rico's Lechon Cebu Baked Scallops

Rico’s Lechon Cebu Baked Scallops

The brand new hub for all occasion is a two-storey facility that features 100-seating capacity dining area and another 100-seating capacity function room. The expansion does not only cover the venue but the menu as well. Apart from its main attraction, which is their signature lechon, the restaurant also offers a wide array of Filipino dishes.

Rico's Lechon Cebu Camote balls

Rico’s Lechon Cebu Camote balls

Enrico “Rico” Dionson, founder and chief executive officer of the chain restaurants, recognized the increasing demand of their lechon and events booking in Mactan and Mabolo branches. Bringing Rico’s Lechon closer to the heart of Cebu City would not only accommodate more customers but also reach out to those who may find it hard to access the first two branches.

Rico's Lechon Cebu Squid Balls

Rico’s Lechon Cebu Squid Balls

Opening this new bigger branch of Rico’s Lechon is one way to say thank you to those who continuously patronize our product. We want to give all Cebuanos and tourists more accessible place to try our best lechon and show them that we have more special dishes to offer as well. Now, friends, colleagues, and families can all come and enjoy.

Rico's Lechon Cebu Kinilaw


In February, Rico’s Lechon opened it second restaurant at the Mactan Promenade in Lapu-lapu City. The 90-seater restaurant is just a few meters away from the Mactan Cebu International Airport (MCIA).

Rico's Lechon Cebu Monggos


Rico’s Lechon in Axis Vibo Place is open daily from 8AM to 10PM for take-out; 10AM to 10PM for dine-in. In addition to dining in and takeout, it is also available for private events. For more information please visit our website www.ricoslechon.com.



The interior design is amazing ,where it feels like home and not that commercialized mall feeling.

Rico's Lechon Cebu second floor

This is their 3rd store and Rico’s Lechon have plans in opening a branch in the Southern part of Cebu Soon. For now they have no plans in franchising Rico’s Lechon in order to keep the quality of their lechon and also no plans so far in putting up Ricos Lechon in malls due to some strict compliance.

Rico's Lechon Cebu Sukalami

Rico's Lechon Cebu Conference Room


Ricos Lechon Cebu Contact Number

Whole Lechon Orders
(032) 344-0119
0915 115 0248

Ricos Lechon Mabolo Branch
(032) 260-2443

Ricos Lechon Mactan Branch
(032) 231-5580

Ricos Lechon Escario Branch
(032) 233-4144

Ricos Lechon Order Online




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About the Author

Jervie David Montejar
A food lover who wants to try every delicious dishes around him and spread the news to everyone to try it as well. Finding the latest trends about food and restaurants around Cebu and the rest of the world :) "Life is uncertain. Eat dessert first." -Ernestine Ulmer
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