The demand for functional baking ingredients is growing


According to a recent report by Meticulous Research, the USA baking ingredients market is on its way to reach $27.2 billion by 2030. Factors influencing this growth are a rising consumer demand for healthier bakery products along with Keto breads and cake mixes and gluten-free desserts.

The pandemic led to the adoption of some new best practices in the baking industry as consumers turned to healthier ingredient options and more shelf-stable packaged foods. During this time, the industry saw an unprecedented demand from manufacturers, retailers and consumers to increase distribution of products like breads, pizzas, cookies and snack bars. The sudden growth in demand forced multiple food manufacturers and suppliers to change strategy to accommodate the growth of this category. 

With the demand for healthy ingredients growing, sunflower oil is an excellent great option for creating bakery and snack bar products, as it helps to reduce and replace saturated fat. Sunflower oil blends well with other fats is also non-GMO and has a neutral taste that adds lubricity and a moisture barrier that helps prevent staling. With consumers demanding healthier bakery and snack bar options and it’s not surprising that 75% of them want products made with sunflower oil.1

Sunflower oil is a premium oil that is low in saturated fats and high in monounsaturated fats. As a result, sunflower oil often gives products longer shelf life. It also contains only a trace of Omega 3 fats, making it more stable than many other oils. In addition, sunflower oil can help create cleaner product labels, due to its natural antioxidants and the fact that it meets an FDA claim that states high-oleic oils, such as monounsaturated fats, may reduce the risk of heart disease. 

So, if you are reformulating your bakery or snack bar products or if you are creating new Vegan, Keto, or gluten-free products, now is the time to consider switching to USA sunflower oil. If you’re curious about how sunflower oil will perform in your product formulations, download this helpful white paper, or contact a sunflower oil supplier.

1 Omnibus survey hosted on the Maru/Blue Research Forum on October 26, 2021.

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About the Author

Jervie David Montejar
A food lover who wants to try every delicious dishes around him and spread the news to everyone to try it as well. Finding the latest trends about food and restaurants around Cebu and the rest of the world :) "Life is uncertain. Eat dessert first." -Ernestine Ulmer
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